Friday, July 25, 2008

Micro$oft And It's Quest To Destroy Google And Apple

Kara Swisher has a very good analisis of a memo Steve Ballmer, CEO of Micro$oft, sent to his employees. It's funny how he actually BELIEVES that they'll be able to develop a better phone than Apple. Specially when Apple has positioned itself with the iPhone (it's no secret that Apple's customers have the highest brand loyalty ratings in the industry) and Micro$oft has such an history of NOT doing a good job at defeating Apple at his game (Zune, anyone?). The other point he touches is Google, where he makes a good point (the only good point, IMO): Google's search result page is boring. Still, Micro$oft is not known for it's ability to innovate so, I doubt they'll be showing us anything new for a while... unless they "steal" from someone else, as usual.

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